PHILIP K. ROB. Cross-Channel Attribution in Marketing Analytics Using Large Scale Data Fusion Techniques. International Journal of Advanced Research in Cyber Security, [S. l.], v. 6, n. 2, p. 15–32, 2025. Disponível em: https://ijarc.com/index.php/journal/article/view/IJARC.6.2.003.. Acesso em: 17 sep. 2025.